A while back I wrote about an issue I have where the elite members of my community have developed the really bad habit of linking to gated content in public forums, and they are very angry about being asked to stop, because it's inconvenient for them. Although I still wish I could just stop that behavior altogether, it's never going to happen. Compromise: change the splash screen that currently tells users they are unauthorized to access the content to a screen with information about how to gain entrance to the content. It's not a great experience, but it's not terrible. Long term culture change may be possible with drastic updates to the platform, but that isn't going to happen any time soon.